
dear founder,
i’ve been sitting with a question i can’t seem to shake:
what is a founder—really?
not the role.
not the pitch deck persona.
not the linkedin headline.
the human underneath.
because lately, the word feels more like a box than a mirror.
& the people i’m building for don’t fit neatly into boxes.
they sound more like this:
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the overthinker with a sharp mind & a tangled whiteboard
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the performer who built a following but lost their voice
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the operator who executes everything but still feels directionless
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the dreamer who can’t quite articulate the vision but feels it in their bones
they wrestle with:
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craving freedom but clinging to structure
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wanting to be seen but fearing being misunderstood
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chasing clarity but never stopping long enough to find it
sound familiar?
if any part of that lands—i’d love to know.
hit reply.
or take a second & click the one that feels closest:
because i’m not here to build for job titles.
i’m here for the in-between people—
the ones building quietly, navigating tension, searching for something honest.
if that’s you—i’m glad you’re here.
with vision, purpose, & appreciation,
Brooke
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Brooke SherwoodCEO & Founder +1 (719) 565-9196 |