dear founder,
some days, pivots feels like progress.
other days, they feel like standing still.
this is the part no one talks about.
the space between what was & what could be.
the part where we’re not lost, but not found.
we’ve already said no to what no longer fits.
we haven’t yet said yes to what fully aligns.
& in that gap, the world tells us to move faster.
test quicker. ship smaller. iterate louder.
but faster for what?
to feel productive?
to prove we’re still builders?
to validate the version of us that needed it to work the first time?
the mantra of speed has its place.
but speed without alignment isn’t strategy—it’s noise.
the startup world loves urgency.
but urgency without clarity?
that’s chaos, not creation.
here’s what no one says out loud:
we’re not slow.
we’re being intentional.
fast isn’t always right.
right isn’t always fast.
some things actually need time.
alignment.
a mood board.
a minor breakdown.
a few slow mornings where you actually listen to yourself.
because what’s the point of testing
if you’re not even testing the right thing?
when we rush the process,
we don’t get truth—we get traction anxiety.
& that’s a full-time job we don’t need.
so no, we’re not behind.
we’re just not subscribing to everyone else’s timeline
(which is usually powered by caffeine, fear, & pressure to be tweetable).
scarcity says: “hurry, or miss your shot.”
abundance whispers: “no one else can do it like you.”
you’re not behind.
you’re building from integrity.
& that takes time.
on purpose.
so if it feels slow right now—good.
it means you’re not rushing the foundation.
it means you’re choosing depth over dopamine.
substance over spectacle.
rome wasn’t built in a day.
but it was built.
not in sprints, but in seasons.
this season?
it’s calling you to rebuild.
from alignment. not adrenaline.
trust it.
with vision, purpose, & appreciation,
Brooke
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Brooke SherwoodCEO & Founder +1 (719) 565-9196 |
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